Posts Tagged Sports sponsorship

Ross Kenseth to make NASCAR debut with help from his dad

BRISTOL, Tenn. (AP) — Ross Kenseth will make his national series debut at Chicagoland Speedway, where he will drive for the same team, car number and sponsor that his championship-winning father uses at NASCAR’s highest level.

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Tokyo Olympic organizers add more sponsors for 2020 Games

TOKYO (AP) — Tokyo Olympic organizers have signed up two major Japanese financial institutions as domestic sponsors of the 2020 Games.

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Pepsi to replace Coke in NBA marketing deal

In this Oct. 7, 2009 file photo, a court side ad displays the Pepsi logo during a time out in an NBA preseason basketball game between the Orlando Magic and the Miami Heat in Orlando, Fla. The NBA on Monday, April 13, 2015 said that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola. (AP Photo/John Raoux, File)

NEW YORK (AP) — The National Basketball Association is trading Coke for Pepsi.

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