• This image provided by Audi shows a scene from the company's "The Commander" spot for Super Bowl 50. The ad features the new Audi R8 V10. (Audi via AP)

    Audi tearjerker, ‘Puppymonkeybaby’ among Super Bowl winners

    NEW YORK (AP) — With 30-second Super Bowl ads costing up to $5 million, it’s a huge gamble to advertise. As the Denver Broncos defeated the Carolina Panthers, there were winners and losers off the field, too. Here are the advertisers whose gamble paid off, and those who dropped the ball.

  • In this Feb. 4, 2015 file photo, Gov. Pat McCrory delivers his State of the State address to a joint session of the General Assembly in Raleigh, N.C.  McCrory sustained minor injuries on Sunday, Feb. 7, 2016,  after the vehicle he was riding in was rear-ended shortly after the Carolina Panthers' Super Bowl loss. (AP Photo/Gerry Broome)

    North Carolina Gov. McCrory in minor crash after Super Bowl

    SANTA CLARA, Calif. (AP) — North Carolina Gov. Pat McCrory sustained minor injuries after the vehicle he was riding in was rear-ended shortly after the Carolina Panthers’ Super Bowl loss.

  • Denver Broncos’ Von Miller (58) strips the ball from Carolina Panthers’ Cam Newton (1) during the second half of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Charlie Riedel)

    Dominant D carries Manning, Broncos to 24-10 Super Bowl win

    SANTA CLARA, Calif. (AP) — With his prolific passing and complete control of the game at the line of scrimmage, Peyton Manning helped usher in the NFL’s wide-open era of high-scoring offenses and pass-happy game plans.

  • In this March 8, 1984, file photo, Donald Trump shakes hands with Herschel Walker in New York after agreement on a 4-year contract with the New Jersey Generals USFL football team. The New Jersey Generals have been largely forgotten, but Trump’s ownership of the team was formative in his evolution as a public figure and peerless self-publicist. With money and swagger, he led a shaky and relatively low-budget spring football league, the USFL, into a showdown with the NFL. (AP Photo/Dave Pickoff, File)

    How Donald Trump, with pizazz and bluster, took on the NFL

    WASHINGTON (AP) — More than 30 years ago, Donald Trump bought a franchise in the upstart United States Football League. He then led his fellow owners to sue the NFL in a high-stakes antitrust case.

  • In this Aug. 2, 1985, file photo, Donald Trump, right, New York real estate magnates Stephen Ross, left, and USFL Commissioner Harry L. Usher, center, participate in a news conference in New York to discuss the agreement they have reached in principle to merge the Houston Gamblers and New Jersey Generals football franchises. The New Jersey Generals have been largely forgotten, but Trump’s ownership of the team was formative in his evolution as a public figure and peerless self-publicist. With money and swagger, he led a shaky and relatively low-budget spring football league, the USFL, into a showdown with the NFL. (AP Photo/Marty Lederhandler, File)

    How Donald Trump, with pizazz and bluster, took on the NFL

    WASHINGTON (AP) — Donald Trump was known in New York by 1984 as a flashy newcomer to Manhattan real estate. But football, not business, was what drew 60 young women to the Trump Tower in early January of that year.

    Updated: 12:08 pm

  • Denver Police Department officers in riot gear prepare to stand down a cadre of Denver Broncos fans as they celebrate the team's victory over the Carolina Panthers in Super Bowl 50 late Sunday, Feb. 7, 2016, in Denver. (AP Photo/David Zalubowski)

    Bronco fans celebrate Super Bowl win in Denver streets

    DENVER (AP) — Thousands of Broncos fans celebrated Denver’s Super Bowl victory over the Carolina Panthers in downtown streets and amateur fireworks lit up the sky around town. Police reported some arrests but no major damage or injuries.

  • Denver Broncos’ Peyton Manning holds up the trophy after the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. The Broncos won 24-10. (AP Photo/Matt York)

    AP Photos: Denver Broncos win Super Bowl 24-10 over Carolina

    SANTA CLARA, Calif. (AP) — Von Miller and the Broncos defense frustrated Cam Newton all game to carry Peyton Manning to his second Super Bowl title with a 24-10 victory over the Carolina Panthers.

  • Denver Broncos’ Malik Jackson (97) celebrates after scoring a touchdown during the first half of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Jeff Chiu)

    Broncos take 13-7 halftime lead over Panthers in Super Bowl

    SANTA CLARA, Calif. (AP) — Malik Jackson recovered a fumble in the end zone for a touchdown and Jordan Norwood set up another Denver score with the longest punt return in Super Bowl history and the Broncos took a 13-7 halftime lead over the Carolina Panthers on Sunday.

  • In a Sunday, Nov. 1, 2015 file photo, Seattle Seahawks running back Marshawn Lynch (24) breaks through a tackle-attempt by Dallas Cowboys' Sean Lee (50) as Cowboys Byron Jones, left, comes over to help on the running play in the second half of an NFL football game, in Arlington, Texas. Lynch, the mercurial Seattle Seahawks running back, sent a tweet during the fourth quarter of Sunday's Super Bowl with a pair of cleats hanging from a power or telephone line, along with an emoji depicting a peace sign. It certainly wasn't a definitive statement that Lynch is ready to call it a career, but it would fit with a mounting stack of evidence that the bruising running back is ready to move on from football. (AP Photo/Brandon Wade, File)

    Tweet from Lynch indicates possible retirement

    SEATTLE (AP) — Marshawn Lynch was at the center of attention in the fourth quarter of the Super Bowl on Sunday night.

  • This photo provided by AXE shows a still from the company's "Find Your Magic" Super Bowl 50 spot. (AXE via AP)

    Super Bowl 50 advertising winners and losers

    NEW YORK (AP) — The Denver Broncos defeated the Carolina Panthers during Super Bowl 50 — and there were clear winners and losers off the field, too.