• In this image provided by Crackle/Sony Pictures Television, "Tonight Show" host Jimmy Fallon, left, rides with Jerry Seinfeld in a 1956 Corvette convertible during an episode of "Comedians in Cars Getting Coffee."  Crackle, Sony Pictures’ online network, has been on a roll lately, riding on the coattails of Seinfeld’s hit show. (Crackle/Sony Pictures Television via AP)

    Led by Seinfeld show, Sony’s Crackle carving online niche

    LOS ANGELES (AP) — Sometimes what worked in the old days of TV can work online. A celebrity star. A funny show brought to you by a major sponsor. The ability to seep into the nation’s collective cultural consciousness.