• This image provided by the Wm. Wrigley Jr. Company shows a Skittles portrait of Aerosmith front man Steven Tyler being unveiled in the company's Skittles Super Bowl 50 spot. This is the first time Skittles has ever featured a celebrity in a TV commercial, and the brand’s second Super Bowl ad after debuting during the 2015 Super Bowl. (Wm. Wrigley Jr. Company via AP)

    Super Bowl ads go for the safety

    NEW YORK (AP) — Talking animals, celebrity cameos and crowd-pleasing rock songs: This year’s Super Bowl advertisers are sticking to the classics in their efforts to win over Big Game viewers on Sunday.

  • A rush of advertisers release ads ahead of Super Bowl Sunday

    NEW YORK (AP) — With Super Bowl Sunday less than a week away, a flurry of advertisers including Budweiser and LG Electronics have already released their game-day ads in the hopes of stoking excitement and building up shares on social media.

  • This photo provided by Anheuser-Busch shows actress Helen Mirren in a Budweiser ad for Super Bowl 50. In the ad, Mirren delivers a lecture about drunk driving and why it’s a terrible idea. (Anheuser-Busch via AP)

    Super Bowl ads this year might be a snooze

    NEW YORK (AP) — No GoDaddy. Not a bikini in sight. Service messages instead of crotch or fart jokes. As the Super Bowl turns 50 and faces middle age, will this be the year that advertisers stick to — gasp — good taste?