• This image provided by Audi shows a scene from the company's "The Commander" spot for Super Bowl 50. The ad features the new Audi R8 V10. (Audi via AP)

    Audi tearjerker, ‘Puppymonkeybaby’ among Super Bowl winners

    NEW YORK (AP) — With 30-second Super Bowl ads costing up to $5 million, it’s a huge gamble to advertise. As the Denver Broncos defeated the Carolina Panthers, there were winners and losers off the field, too. Here are the advertisers whose gamble paid off, and those who dropped the ball.

  • This photo provided by AXE shows a still from the company's "Find Your Magic" Super Bowl 50 spot. (AXE via AP)

    Super Bowl 50 advertising winners and losers

    NEW YORK (AP) — The Denver Broncos defeated the Carolina Panthers during Super Bowl 50 — and there were clear winners and losers off the field, too.

  • This image provided by Audi shows a scene from the company's "The Commander" spot for Super Bowl 50. The ad features the new Audi R8 V10. (Audi via AP)

    Here come the ads of Super Bowl 50 _ upbeat and safe

    NEW YORK (AP) — From a strange creature called “Puppymonkeybaby” to a tear-inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages.

  • This image provided by the Wm. Wrigley Jr. Company shows a Skittles portrait of Aerosmith front man Steven Tyler being unveiled in the company's Skittles Super Bowl 50 spot. This is the first time Skittles has ever featured a celebrity in a TV commercial, and the brand’s second Super Bowl ad after debuting during the 2015 Super Bowl. (Wm. Wrigley Jr. Company via AP)

    Super Bowl ads go for the safety

    NEW YORK (AP) — Talking animals, celebrity cameos and crowd-pleasing rock songs: This year’s Super Bowl advertisers are sticking to the classics in their efforts to win over Big Game viewers on Sunday.

  • A rush of advertisers release ads ahead of Super Bowl Sunday

    NEW YORK (AP) — With Super Bowl Sunday less than a week away, a flurry of advertisers including Budweiser and LG Electronics have already released their game-day ads in the hopes of stoking excitement and building up shares on social media.

  • This photo provided by Anheuser-Busch shows actress Helen Mirren in a Budweiser ad for Super Bowl 50. In the ad, Mirren delivers a lecture about drunk driving and why it’s a terrible idea. (Anheuser-Busch via AP)

    Super Bowl ads this year might be a snooze

    NEW YORK (AP) — No GoDaddy. Not a bikini in sight. Service messages instead of crotch or fart jokes. As the Super Bowl turns 50 and faces middle age, will this be the year that advertisers stick to — gasp — good taste?