The 2016 season of Bulldog football kicks off today at 7 p.m. at Bulldog Bowl with an unusual first-game opponent: Carlsbad. The earliest edition of the Eddy County War since 1930 was celebrated today at Artesia High School with a pep assembly, followed by another pep rally for the team at Yates Petroleum. Above, Bulldogs file out of the AHS gymnasium following the rally. Below, the AHS juniors cheer their way to an assembly victory.