ADVNACE FOR WEEKEND EDITIONS, JULY 4-6 - In this May 4, 2014 file photo, Sporting Kansas City forward Jacob Peterson (37) celebrates with fans in the first half after he scored a goal against the Columbus Crew in an MLS soccer match in Kansas City, Kan. Major League Soccer is growing, with more lucrative TV and sponsorship deals and greater attendance. But it hasn't yet translated into a television ratings breakthrough, and the league hopes the World Cup provides a long-lasting boost.  (AP Photo/The Kansas City Star, Shane Keyser, File)

Even before millions of people packed into outdoor fan parties, ran out to bars for long lunches and sneaked peeks of games at their offices during the Americans’ World Cup run, Major League Soccer began thinking about how to convert some of those fans into supporters for its own teams.

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