In this image released by Lionsgate, Jennifer Lawrence portrays Katniss Everdeen in a scene from "The Hunger Games". Lawrence, playing a bow-toting heroine in "The Hunger Games" early last year, helped point a young fan base toward the London Olympic stage, where archery was contested at the historic Lord's cricket ground.(AP Photo/Lionsgate, Murray Close, File)

LAUSANNE, Switzerland (AP) — From blockbuster movies to hit TV shows to greater Olympic exposure, archery seems to be hitting all the right targets.

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