Posts Tagged Sports sponsorship

MMA fighters file antitrust lawsuit against UFC

SAN JOSE, Calif. (AP) — Mixed martial arts fighters filed an antitrust lawsuit against the Ultimate Fighting Championship on Tuesday, alleging the organization is a monopoly that chokes off competition, crushes athletes’ earnings and controls the right to market their names even after their deaths.

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Sprint to end NASCAR sponsorship after 2016 season

In this Oct. 10, 2012, file photo, workers paint a logo on the grass near the front stretch during preparation for a NASCAR Sprint Cup Series auto race in Concord, N.C. Sprint informed NASCAR it won't extend title sponsorship of the top Sprint Cup Series beyond its current contract, which expires after the 2016 season. "Sprint has long benefitted from the unprecedented level of brand integration available in NASCAR, and the passionate fan base that is the most loyal in sports," Steve Gaffney, vice president of marketing for Sprint, said in a Tuesday, Dec. 16, 2014, statement.(AP Photo/Chuck Burton, File)

CHARLOTTE, N.C. (AP) — Sprint informed NASCAR it won’t extend title sponsorship of the top Sprint Cup Series beyond its current contract, which expires after the 2016 season.

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