Posts Tagged Sports media

Sponsors pay big bucks to join college bowl games

This Oct. 25, 2011, file photo, shows a Ford logo,on the tailgate of a pick-up truck, and on a Ford dealership sign at Salem Ford in Salem, N.H. This holiday season’s blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands. The Ford Motor Quick Lane Bowl is making its debut this season. (AP Photo/Charles Krupa, File)

SAN FRANCISCO (AP) — Ready! Set! Hut, hut: This holiday season’s blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands.

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IOC awards Olympic TV rights in Cuba for 2016

LAUSANNE, Switzerland (AP) — Cuba’s state broadcaster has been awarded the country’s exclusive television rights to the 2016 Olympics in Rio de Janeiro.

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