Dalton Roberts and Elizabeth Raby shop for apparel as Tennessee launches an eight-year, estimated $35 million apparel contract with Nike, Wednesday, July 1, 2015, in Knoxville, Tenn. The Nike launch coincided with the restriction of the use of the Lady Vols nickname to the women’s basketball program. (AP Photo/Knoxville News Sentinel, Amy Smotherman Burgess)

KNOXVILLE, Tenn. (AP) — Tennessee is opening its doors to the Nike swoosh while bidding farewell to the Lady Vols nickname and logo in all but one sport.

Read the rest of this entry »

Tags: , , , , , , , , ,