In this Aug. 25, 2014 photo, provided by the University of Cincinnati, Jon Gordon, author of the book “The Energy Bus: Ten Rules To Fuel Your Life, Work And Team With Positive Energy” speaks to Cincinnati student athletes in Cincinnati. The book’s popularity among coaches has surprised its author, Gordon, who says he didn’t have sports in mind when he wrote it. Now he’s regularly speaking to teams and exchanging text messages with coaches. (AP Photo/University of Cincinnati)

KNOXVILLE, Tenn. (AP) — On some practice fields across the country, one of the worst things a football player can be called sounds like something out of a young-adult novel or a television show on The CW.

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