Private security guards stand outside the headquarters of sports marketing company Traffic Sports, in Sao Paulo, Brazil, Thursday, May 28, 2015. U.S. officials say Jose Hawilla, the owner of the Brazil-based sports marketing firm, is one of four men who has pleaded guilty in the U.S. soccer corruption investigation involving bribes totaling more than $100 million. (AP Photo/Andre Penner)

NEW YORK (AP) — The U.S. Justice Department’s targeting of FIFA, soccer’s global governing body, has put a spotlight on the powerful role that marketing firms play in the global sports arena.

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