This undated photo provided by S&P Capital IQ shows Todd Rosenbluth, director of exchange-traded fund research with S&P Capital IQ. Rosenbluth says the number of conventional ETFs on the market may be hitting a ceiling, as it’s become increasingly difficult to launch new products that differ from existing ETFs. (AP Photo/S&P Capital IQ)

BOSTON (AP) — The headlines about exchange-traded funds suggest there are no limits to the growth of these low-cost, easily traded alternatives to mutual funds.

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