Posts Tagged NFL Super Bowl

Diversity Study: Super Bowl ads less gender offensive

In this photo taken Dec. 6, 2010, girl Jillian Michaels, fitness trainer & "Biggest Loser" celebrity, is seen during the filming production of a 2010 Super Bowl television commercial for "" at the Delfino Studios in Sylmar, Calif. In previous years, Super Bowl ads routinely used gratuitous sexual content, gender stereotypes and gender roles to sell a company’s product or service. However, Richard Lapchick, the primary author of a recent diversity study on Super Bowl Ads, said the use of sex to sell and objectifying women was very limited in 2015's broadcast. But women and people of color remain vastly underrepresented among the creative directors producing those advertisements, the study added. (AP Photo/Damian Dovarganes, File)

While Super Bowl XLIX commercials were more sensitive and less gender offensive than in past years, women and people of color remain vastly underrepresented among the creative directors who are producing those ads, according to a diversity study released Wednesday.

Read the rest of this entry »

Tags: , , , , , , , , , , , , , , , , ,

Second LA-area city approves stadium; next move with NFL

In this photo taken Tuesday, April 21, 2015, football fans, who want to see an NFL team return to the Los Angeles area after two decades, chant " bring them back!" before a Carson City Council vote on whether to approve the plan to build an NFL football stadium for the Chargers and Raiders in Carson, Calif. A second City Council has approved a second proposed pro football stadium in the Los Angeles area, putting local issues to rest in the NFL's return to the region and leaving the next move to the teams that would seek to relocate and the league that must give its approval. (AP Photo/Robert Jablon)

CARSON, Calif. (AP) — The ball now belongs to the Raiders, the Chargers, the Rams — and the NFL.

Read the rest of this entry »

Tags: , , , , , , , , , , , , , , , , , , , , ,