Andrew Coutant with North Face stands next to The North Face exhibit displaying its new avalanche airbag “modulater system” that is a set of dual air bags that be attached to any backpack at the Outdoor Retailer Show Wednesday, Jan. 21, 2015, in Salt lake City. The theory is that skiers get used to their favorite packs and don’t always want to use a new pack to have the air bag.  (AP Photo/Rick Bowmer)

SALT LAKE CITY (AP) — As outdoor recreation companies increasingly cater to skiers and snowboarders who like to venture beyond the groomed slopes at ski resorts and tackle backcountry terrain, they’ve put a special emphasis on gear and equipment to keep people safe in case of avalanches.

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