• Martin Sorrell, chief executive officer of advertising agency WPP speaks at the 128th International Olympic Committee (IOC) session in Kuala Lumpur, Malaysia on Sunday, Aug. 2, 2015. Sorrell told the International Olympic Committee on Sunday that it needs to stay relevant with the younger generation and concentrate more of its content outside of the two-year Olympic cycles on the Internet and via mobile devices. (AP Photo/Joshua Paul)

    More online, more on mobile: advertising executive to IOC

    KUALA LUMPUR, Malaysia (AP) — A leading advertising executive told the IOC on Sunday that the Olympic body needs to stay relevant with the younger generation and concentrate more of its content on the Internet and via mobile devices.