In this July 9, 2014 file photo, Canadian music artist Shawn Mendes poses for a portrait, in New York. Mendes, who turns 16 next month, was able to secure a following on Vine, where he had 300,000 fans awaiting his posts. Record labels caught wind of his strong social media presence.  (Photo by Drew Gurian/Invision/AP, file)

NEW YORK (AP) — Six seconds isn’t a long time, but Vine superstar Shawn Mendes made the time count when posting cover songs on the social media platform.

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