Posts Tagged Marketing and advertising

FIFA probe shines light on middle-man sports marketing firms

Private security guards stand outside the headquarters of sports marketing company Traffic Sports, in Sao Paulo, Brazil, Thursday, May 28, 2015. U.S. officials say Jose Hawilla, the owner of the Brazil-based sports marketing firm, is one of four men who has pleaded guilty in the U.S. soccer corruption investigation involving bribes totaling more than $100 million. (AP Photo/Andre Penner)

NEW YORK (AP) — The U.S. Justice Department’s targeting of FIFA, soccer’s global governing body, has put a spotlight on the powerful role that marketing firms play in the global sports arena.

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FIFA’s commercial partners urged to make their voices heard

In this May 19, 2015 file photo FIFA President Sepp Blatter attends a press conference in Jerusalem. Blatter is seeking reelection at the FIFA congress in Zurich where six soccer officials were arrested and detained by Swiss police on Wednesday, May 27, 2015 pending extradition at the request of U.S. authorities after a raid at a luxury hotel. The officials are in Switzerland for the FIFA congress and presidential election.   (AP Photo/Tsafrir Abayov)

LONDON (AP) — FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act — and fast — following Wednesday’s arrest of seven officials.

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