A plane flies past an emblem of the 2018 World Cup near the Konstantin Palace in St.Petersburg, Russia, Friday, July 24, 2015, on the eve of the Preliminary draw for the 2018 World Cup in Russia. (AP Photo/Dmitry Lovetsky)

ST. PETERSBURG, Russia (AP) — As FIFA descends on St. Petersburg for the World Cup preliminary draw Saturday, it is entering the capital of a sponsorship empire.

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