An electronic board displaying "Pray for MH17" at the departure hall at Kuala Lumpur International Airport in Sepang, Malaysia, Friday, July 18, 2014. Malaysia Airlines has increased the death toll from Flight 17 that was shot down over war-torn eastern Ukraine on Thursday to 298 from 295, saying that three infants had not been included in the original list. (AP Photo/Joshua Paul)

HONG KONG (AP) — Hit by two astonishing tragedies in quick succession, the Malaysia Airlines brand may become the airline industry’s equivalent of asbestos or News of the World: toxic to the public and, experts say, impossible to redeem.

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