This Aug. 20, 2014 file photo shows Tennessee Titans players taking part in the ALS Ice Bucket Challenge after NFL football practice in Nashville, Tenn. Former Titans linebacker Tim Shaw has announced that he has ALS and visited the facility and witnessed the event to raise money and awareness to battle the disease. The phenomenal success of the fundraising craze is making charitable organizations rethink how they connect with a younger generation of potential donors, specifically through social media. (AP Photo/Mark Humphrey, File)

NEW YORK (AP) — The ice bucket challenge’s phenomenal success is making other charitable organizations rethink how they connect with a younger generation of potential donors.

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