In this Jan. 16, 2013, file photo, Baltimore Ravens running back Ray Rice speaks during a news conference at the team's practice facility in Owings Mills, Md. At least four television networks say they plan to stop or minimize airings of video showing football player Rice striking his fiancee, footage that has called into question how the NFL disciplines players involved in domestic violence. The video from a casino elevator showing Janay Palmer crumbling to the floor after a punch has already been seen many times on TV since TMZ released it Monday, Sept. 8, 2014. (AP Photo/Patrick Semansky, File)

Major brand sponsors are watching closely to make sure the National Football League doesn’t fumble the investigation into how its executives handled evidence in the Ray Rice domestic violence case.

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