In this Sept. 20, 2007 file photo, Crumbs Bake Shop managing partner Harley Bauer carries of tray of cupcakes during the store's grand opening in Beverly Hills, Calif. Crumbs on Monday, July 7, 2014 said it is shuttering all its stores, a week after the struggling cupcake shop operator was delisted from the Nasdaq. (AP Photo/Matt Sayles, File)

NEW YORK (AP) — Turns out, being a one-hit wonder is risky.

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