FILE-In this Friday, March 13, 2009, file photo, discarded newspaper racks clutter a storage yard in San Francisco. The report released Monday, May 13, 2013, revealing that the financial data and news company Bloomberg LP leaked more than 10,000 of its clients' private messages containing sensitive pricing data, highlights the uncertain and rapidly changing ethical landscape facing media companies that are reinventing the news business. Bloomberg LP, which started as a provider of sophisticated financial data to bond traders and only later expanded to include a journalistic enterprise, echoes many new ventures in its determination to bypass old journalistic models that depended on well-defined relationships with readers and advertisers. (AP Photo/Noah Berger, File)

NEW YORK (AP) — Launching his namesake company’s news division in the 1990s, Michael Bloomberg largely rejected long-held rules of the journalism trade that insist on keeping thick firewalls between reporters and the profit-making workings of their companies.

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