Golden State Warriors coach Steve Kerr, left, instructs Andrew Bogut during the second half of an NBA preseason basketball game in Hidalgo, Texas, Sunday, Oct. 19, 2014. (AP Photo/Delcia Lopez)

OAKLAND, Calif. (AP) — Any time a team fires a coach after a 51-win season and back-to-back playoff appearances the message from ownership is clear: good is not good enough.

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